Melvin Creative designed a complete brand package for Hashtag Organics, handling Branding, Logo, Print Design, Web Design, Web Development and Print.
Bringing the fast-paced, high quality, low cost values of a young brand to life.
Branding + Strategy + Graphic Design + Print
BRGR Glasgow: the best value and - in our opinion - the tastiest burgers around. It’s also one of the most successful independently owned Scottish burger companies. We’ve worked with the co-owners before on other high-profile venues, so we had a good knowledge of the branding they like.
The brand was positioned as artisan, high quality food at affordable, fast food prices. The brand and strategy had to communicate this across all media both off and online. Since the inception of the brand, the company has opened several new franchises across the country.
BRGR’s logo was originally designed in 2014, so after a few refinements and adjustments, we got it perfected. In fact, we’re confident it’ll still look as fresh in 10-years time. As a fast paced restaurant and take-away franchise we had to ensure that the logo was both iconic, but also constructed in a way that it would work at any size, on any item not yet even imagined, and that the mark could keep up with the pace of the brands growth.
But the logo is just the tip of the iceberg. What else would a burger joint need? Branded napkins, branded takeaway cup (recyclable of course!), paper bags for takeaway, innovative burger holders, uniforms for team members, comment cards, and internal and external signage - we designed it all, and prepared BRGR for every situation.
We still work with BRGR Glasgow for all their design and print needs, so whenever they have a seasonal promotion or ‘Burger of the Day’, we’re the first to know. As well as magazines and newspaper adverts, leaflets, flyers - basically every type of marketing material you’d need. P.S. Did we mention the burgers are really, really good? Michael’s favourite is the Cheese and Bacon Breaded Piece. What’s yours?
Visit the BRGR website to see more