Melvin Creative designed a complete brand package for Hashtag Organics, handling Branding, Logo, Print Design, Web Design, Web Development and Print.
Graphic Design + Typesetting
‘Make this book as attractive as possible.’ A simple brief, with a lot of opportunities. We’d worked with Neil Wilson Publishing before - in fact, they were our first ever client back in 2004. Since then, we’ve designed over 50 publications for them, so it was exciting to get this new and visually appealing book to work on.
We started by creating lots of different page layouts, submitting them to the publisher and the author for their approval. Once they were both happy, the design process started. As the text was already provided, we focused on familiarising ourselves with the content and planning where everything would fit in. That’s where our design experience comes into play: balancing text and imagery to allow the story to unfold clearly.
‘Scottish Gold: The Fruit of the Nation’ by Neil Clark. In just 128 pages, it looks at how gold was used in prehistoric Scotland right up to the present day. Because of the subject matter (i.e. gold), we wanted this to be a key feature of the design. The cover has flaps and spot varnish, highlighting the gold coin on the front.
We had a strict deadline because the book was also going to be displayed at an exhibition in the Hunterian Museum, Glasgow - so there could be no delays. And there weren’t. We got it finished and printed on time!
“I visited the exhibition (to which the book relates) at the Hunterian Museum, in March when it opened, and this too can be highly recommended. If however you cannot get to Glasgow before the exhibition closes, the book is the next best thing. Buy it!”
NWP
The result? A visually stunning book that could sit proudly on any coffee table!
Read more about the book here: http://www.nwp.co.uk/9781906000264